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THE TRUST LADDER: BRAND BUILDING

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‘People patronize who they trust’. This sentence echoes in my mind whenever I remember a 10-year-old me in JSS 1, perplexed by the explanations of my Business-studies teacher on the topic ‘trade’. From what I was thought then, ‘Trade is the buying and selling of good/services between two individuals’. I didn’t have the mental capacity to process this, but to understand it in the literal sense as at then. When my Business studies teacher delve into the part of ‘trust’ before ‘buying’ I was in awe. Although I was young, I had an understanding that to trust someone, they must have shared a part of them with you, or a part of you with them—trust is a process. Now, I have come to realize it. Successful brands are successful because they got a threshold of what ‘trade’ is, intrinsically. Successful trading is long term. Successful trading is built on trust, overtime.  But how do you build trust? How do you spark and sustain a long-term trading relationship? Let’s ...

Deeply rooted in our hearts 🕊️🕯️

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May 11, 2022, was a sad day for us. We got a distressing call from my sister in-law, Ifeyinwa, that left us cold. We had lost you to death, after several weeks of being stricken with an illness. Your death left me with a web of emotions and, yet, I do not have the right words to express these derailing thoughts. We lost a husband, a friend, an Uncle, a sibling, a grandfather, and mostly, a father. I never really had a father-like experience because, I was tender when I lost mine. But, in eight years of being your daughter in-law, I have felt what a fatherly love is. The relationship and, connection between your first son, my husband is evident of that. My love moulded him to be a loving and, caring husband. Your kindness, care, concern and, constant checkups filled the void of not growing up with a father. I remember when I was newly wedded to the family in 2014—I was still trying to fit-in and, you would constantly remind me that, this is my family, giving a reassurance th...

4 PROVEN APPROACHES TO MAKE MONEY OFF THE INTERNET, REMOTELY IN 2022 (AN AVERAGE INDIVIDUAL EDITION).

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Ok guys, today's post is different. In 2020 (throughout the lockdown), a particular individual stumbled into a Webinar in which someone turned into coaching two ‘internet commercial enterprise models’ which includes associate advertising and marketing and freelancing. This was the first time he had heard approximately such. As the inquisitive person that he was, he started making his research approximately those and observed on the long term that there have been extra legitimate net business fashions asides those two. ‘How do I make money for those?’  He puzzled. Ohh properly, One year and few months later, He is being profitable from two of the five ‘net commercial enterprise fashions’ I’m approximately going to reveal to you. I created this text to help many Individuals keep away from some of the mistakes I made whilst getting at the proper course. However, earlier than we dive in, there are 4 belongings you need to recognize if you undoubtedly want to make ‘money OFF...

SCARRED

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Occasionally, we are scarred with betrayal and disloyalty from the ones we’ve kept close to our hearts, making us build walls around our vulnerability and promising never to let our guard down. Naomi and Sharon’s friendship story should be one that ties itself around the neck of this rancorous feeling. Naomi and Sharon were sophomores. Sharon was a new transfer student; she transferred from her previous University after freshman year. But Naomi had already been there from the first year. Sharon, a transfer student, who was still getting acquainted with the new environment; trying to adapt to changes, new beginnings, and also take on the weight of getting a good G. P (Grade point) that semester.  She was the typical calm, cool, and collected girl. She was uptight and always wanted everything to be in order.  On the other hand, Naomi was chaotic and feisty. She had a lackadaisical attitude towards her academics: this developed as a result of the coercion of her paren...

Embracing outfit repetition with elegance and style.

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What am I going to wear today? Ohh definitely not this top, I just wore it last week. Does that ring a bell? 98% of people in the world are guilty of incessant fast fashion trends. We feel the pressure to not be the person known for repeated outfits. Research has shown that, 25000 barrels of textiles and fabrics are wasted every year just to stay up-to-date with trendy outfits. Let me give an incite. A few years back, while I was still in high school, I would set up a line of outfit to be worn for the next one month to avoid any form of repetition, and I’d beat myself up once I ran of outfits to wear screaming in my wardrobe ‘I have nothing to wear!’ . At times, I’d intentionally fake an illness to skip school because I didn’t have an outfit.  On the other hand, I watched my sister rock her pair of jeans three times a week without feeling any form of guilt or shame: not minding what anyone had to say. Fast-forward to now, I have embraced my outfit repetition; not feelin...

REPURPOSING YOUR CONTENT

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Numerous people struggle with being consistent online (posting content), not because they want to be. 70% of them are stuck on not having content to share—Here’s how you can repurpose your content to produce 10 valuable content for the week on different platforms. First off, before you can repurpose a content to have more content, you should create a long-form content (blog-post).  This is a semifinished output. Now you want to avoid blowing this compilation of value, once—posting it all at a go. So, you reform the original blog post to fit the template of content shared on your preferred social media platform. Here’s how to do so: For Twitter: Twitter permits a maximum of 280 characters per tweet.  You can’t possibly squeeze a 1500-2000 words blog-post into that. What do you do? Outline crucial points to make a tweet. If you choose to it make a thread; You can elaborate further on each point—to validate it. For YouTube: From my latest research, YouTube videos that...